Quizzes have always been a source of entertainment for every age group alike.
Simultaneously, the quizzes also can be used to collect zero-party data. But do we know what is zero-part data? How is it collected? And more than anything else, how quizzes are used to collect this zero-party data?
Let us learn about what is data in general first and then hop onto this alien term called zero-party data.
What is Data?
Data in general means the information which is yet to be processed and used.
In the terms of businesses and marketing, it is the customer data used to provide a customized experience. This kind of data gives the companies an idea about customer preferences in purchase, behaviors, and so on.
There are different types of data that are used by companies to track different activities for a better consumer experience.
Third-party data
When a business owner purchases data from a “third-party” to identify various trends and feedbacks from the users is known as the third party data.
Some organizations collect the data and sell it for high prices to other companies in need.
For example, Facebook collects all the data and monitors the huge amount of activity and preferences of its users. This data is then purchased by other companies. Facebook also allows access to this data on the user’s will.
Second-party data
When you want to buy reliable data, this is what you can get. Second-party data is the data you buy from a direct source.
It is more reliable because you can gather more specific insights about a particular target audience, industry, group, and so on.
Another reason for second-party data to have an upper hand over third-party data is that you are buying it directly from the company, so there is no intermediator who can tamper with the data.
First-party data
If you do not want to buy data from any company or organization, you collect your own data, which means you are the collector and the user of this data.
You might scratch your head thinking why first-party data is not collected by anyone who needs data? The answer is simple, the resources you have to pool in are very high when it comes to this type of data.
However, in the prior two types, you just have to put in your monetary resources and you get the data.
But the first-party data is quite valuable and used to follow-up on leads or make custom funnels. This can also use tools like google search consoles and analytics.
What is Zero-Party Data?
By now you must have understood that the Zero party data is the data given to you, by the audience, directly. The audience can give this data to the companies or businesses by playing quizzes, through emails, surveys, and so on.
The question might arise, what is so special about this type of data?
If you are a customer, then this question is valid, but for a business owner, this type of data is the most valuable. First-hand feedback or data from the consumer or customer is near to the best quality data you can get.
The best quality of data is a myth but zero-party data is used to gather insights straight from the audience.
It costs nothing but a little bit of time which you have to spend in finding ways to collect the zero-party data.
How to Collect Zero-Part data with a Quiz?
Quizzes are a good way to know your audience and how can you work forward without a good survey of feedback? Data collection with a quiz or zero-party data quiz can turn out very fruitful.
Let us see how can we collect data with a quiz.
Therefore, quizzes are also considered the best way to collect zero-party data, without spending much brain.
More than anything else, collecting zero-party data with a quiz comes with a benefit. The people do not feel obligated to answer, instead, people do it because they find it fun!
1. Interactive Quiz/Questionnaire
Yes, making an interactive questionnaire or a quiz is all you have to do as a step towards data collection with a quiz. When you make a quiz, you are offering the users to input data as an answer to your questions. Users enjoy it and you can collect and document it as zero-party data.
In the following steps, you can learn how you can collect zero-party data in a quiz.
By making a quiz, you are going to ask questions that might help you in some project, research for your next big plan, or the company’s next goal.
This is how you can use the data that you collect from the quiz.
2. Email Opt-in Form
A good and well-embedded email list always helps in the long run. Whether you run a blog or a company, making a quiz will always be one of the best ways to collect zero-party data.
However, integrating an email opt-in form will help you to generate leads and make conversion funnels according to the data collected.
In simple words, if you are running a food blog, you can add an email opt-in form that can ask the readers to subscribe to your newsletter or monthly recipe booklets for free.
Later on, you can advertise your products through emails and maintain a good follow-up regime.
3. Adding Resources
Resources can mean anything from an outsourcing link to a proper novel that you might recommend a quiz taker to read after taking a mental health quiz.
If you are a blogger then you can add resources in your articles, in between or at the beginning/end. This task can be replicated for quizzes or surveys.
It is somewhat similar to the email forms, however, in this, the user gets more leverage of choosing what resource might suit him or her the best out of what you shortlist for them.
4. Making Surveys
Making surveys for feedback or a formal questionnaire can also act as a medium to collect zero-party data through quizzes. Even so, surveys and quizzes are different but both of them are quite alike in almost every respect.
Feedback surveys will help you in improving your company’s functionality. You can even conduct an intra-company survey to know more about various departments and their working.
Zero-Party Data Collection with quiz
Let us make a personality quiz for Jenna, a psychologist, who is wanting to conduct research among young adults nowadays.
Step 1: Installing the QSM Plugin
To make a good quiz, we need an even better WordPress quiz plugin.
The quiz and survey master plugin is the best plugin to make quizzes or surveys for your WordPress websites.
Working on the plugin is quite simple and absolutely no prior experience in coding is required for you to make an amazing quiz.
To install the QSM or the quiz and survey master WordPress plugin, you can either download it from the wp.org website or tap the button given below to be exported there.
To install the QSM or the quiz and survey master WordPress plugin, you can either download it from the wp.org website or tap the button given below to be exported there.
Step 2: Creating the Quiz
To make an attractive personality quiz, Jenna has short-listed some questions. All we need to do now is, create a quiz.
To do that, you can click on create new quizzes/surveys
After your quiz is created, you can add the required questions for Jenna and add relevant answers or points.
Once the questions are fed and the questionnaire is ready, now you can optimize your results page for making it easier for Jenna to collect zero-party data.
You can choose from various template variables and add any tab you want to display on your results page.
Step 3: Publishing the Quiz
After the quiz has been created, Jenna can now publish the quiz. After the quiz has been published, there needs to be a regular check on the number of people taking your quiz.
Conculsion
If you are looking to increase your sales with the zero-party data, but do not know where to start, this blog is for you, or your friend in need! Other than quizzes, there are plenty more ways to collect zero-party data however, you can integrate all of them through an interactive quiz, without having to do the toiling.
What’s New: QSM Pro Bundle
Every year brings new joy and new growth. This year, revamp your WordPress Websites with the best in town! You guessed it right, the QSM Pro Bundle of Add-ons is here!
And the part which might seem unreal is that the Pro Bundle has all the 34 add-ons! You can buy the QSM Pro Bundle at just $199 per year! Grab the offer while it lasts. It has everything you need to make your quizzes shine brighter than others, including:
- Zapier Integration
- Email Marketing Integrations
- Save and Resume Features
- Export results feature
- Advanced Timer
- Google sheets connector
- Advanced Leaderboards
- User Dashboards
