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MailChimp Integration


Grow your list of subscribers in MailChimp with the QSM’s MailChimp Integration addon and add users who take your quizzes and surveys to your mailing lists. You can show a checkbox to users or add them automatically to your mailing lists.

MailChimp, as an email marketing service, collects user emails and gives them the option of subscribing to marketing emails. It makes the task of generating user traffic easier and faster.

QSM’s MailChimp Integration add-on will give you the ability to add users who take your quiz to your lists in MailChimp. This addon will also pass the user’s name, business, and phone to MailChimp if you collect that information. You can choose which list to add the subscribers to for each quiz!

You can also choose to hide the checkbox to automatically subscribe users to your mailing list. Then, you can set whether to enable or disable the double opt-in emails. You can now enforce a minimum score for a subscription if you are creating a quiz/exam.

MailChimp Configuration
MailChimp Addon Configuration

Top Features

  • Integrate QSM with MailChimp Service Easily
  • Minimum Score for Subscription for Quizzes Criteria
  • MailChimp Tags and Quiz Score Mapping
  • Automatic Email Subscription Possible
  • Display a Checkbox with a custom label

Enable/Disable Double Opt-in

Want your users to be given another chance to decide whether they want to be added to your mailing lists? Well, now you can enable the double opt-in feature and send them a confirmation mail to join the list.

Enforce a Minimum Score for Subscription

Using this feature you can make the users subscribe to your mailing list only if they have attained the set minimum score in the quiz/test.

Why use the QSM’s MailChimp Addon?

It would not be incorrect to say that quizzes can capture users’ attention and even compel them to form long-term relationships with brands. This is where we introduce the MailChimp integration concept.

MailChimp, as an email marketing service, collects user emails and gives them the option of subscribing to marketing emails. It makes the task of generating user traffic easier and faster.

Popular Usecases

  1. Market Research: By integrating Quiz and Survey Master with MailChimp, businesses can conduct market research by sending surveys to their email subscribers to gather insights on their products or services.
  2. Lead Generation: The integration can be used to create quizzes and surveys that collect contact information from participants, allowing businesses to build their email lists.
  3. Customer Engagement: The integration can be used to create interactive quizzes and surveys that engage customers and encourage them to share their feedback.
  4. Product Feedback: Businesses can use the integration to gather feedback on new products or features by sending surveys to their email subscribers.
  5. Content Promotion: The integration can be used to promote new content or campaigns by creating quizzes and surveys that encourage participants to share the content with their friends and followers.

License Terms & Documentation

All add-ons can be used indefinitely once purchased. Addons include 1 year of support and updates.


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1.3.0 (November 16, 2023)

  • Feature: Added the option to use contact field values as tags

1.2.9 (November 09, 2022)

  • Feature: Added option to update tags for existing subscribers

1.2.8 (August 05, 2022)

  • Bug: Fixed issue with license key
  • Bug: Fixed success message while saving addon settings.

1.2.7 (September 10, 2021)

  • Added translation support.

1.2.6 (July 23, 2020)

  • Bug: Fixed issue where email is not being added to the list.

1.2.5 (May 19, 2020)

  • Feature: Added options to add tags in mailchimp contacts based on score.

1.2.4 (April 7, 2020)

  • Feature: Added feature to store the total points in mailchimp

1.2.3 (March 3, 2020)

  • Option to subscribe only if user passes the quiz

1.2.2 (March 31, 2018)

  • Changes hook the checkbox hooks into to keep checkbox with contact section

1.2.1 (March 23, 2017)

  • Fixes bug limiting lists to 10
  • Adds more debugging/logging for debugging issues


  • Adds merge field for passing Phone to MailChimp
  • Adds merge field for passing Business to MailChimp
  • Fixes bug resulting in http_build_query warning