Are you sitting on a blank screen and heading nowhere? Trust me, we have all been there. It is only natural that sometimes you feel that you have hit a dead end and have absolutely nothing innovative left to write or create. Ever thought of repurposing existing content? Have you ever wondered if you are sitting on a pile of creative content whose true potential is yet to be uncovered?
Yes, we are talking about the underrated and commonly unheard process of How to Repurpose Existing Content. For many reasons, this may sound like something out of a stupid dream but it truly is a blessing in disguise for the times when you are struggling with thoughts and have nothing but a blank mind ergo a blank canvas.
Let’s get straight to the point since we are here to talk about quizzes. Times are gone when the online quizzes were people’s apple of the eye. Even though they continue to exist and are more like a rule the internet, however, now serves more than just the purpose of entertainment.
In this blog, we are largely going to cover how can you repurpose your stale content to its full potential. In simpler words, how can you repurpose existing content into quizzes and vice versa, that is, repurpose quiz content?
Why Repurpose Existing Content?
Even the genius asks his questions, isn’t it?
This question is the one that has got you here and the best part is, that it will ensure your doubts about whether you should repurpose existing content or not.
In a simple line answer, I would say, the content you create never dies. Even if it is a blog post from 12 years ago, it has held some meaning for you. Even though the idea is right or wrong, you managed to create some content, independent of influences. It belongs to you and therefore, you should repurpose it into something that people would see after 12 years, in the present time.
Related: Read about 10 cool tips and tricks for WordPress 2022
It might sound stupid to unearth long-lost ideas, but do you move on from the idea? And isn’t it the reason why you are still creating content?
Repurposing existing content into quizzes is one such way that all the bloggers swear by. Let us understand this through an example.
A dermatologist started a personal blog writing down what she learned throughout her degree program v.s. her experiences with the Sunscreen and its uses.
Even if it was funny or irrelevant, that was her knowledge. She decided to incorporate that into a quiz or a survey that would make people realize the importance of sunscreen. The survey helped her boost the business and now she is touching the lives of thousands through those surveys and miniature quizzes.
When we say repurposing content, it might sound a bit of a challenge, because obviously, nobody is a professional ‘content recycler.’ But we can try and in this age of digitalization, everything is at your fingertips, if you are willing to take the one step off your bubble.
We are going to talk about all how you can repurpose existing content but before that, let us list down for you some arguable reasons to repurpose existing content:
- You don’t have to worry about coming up with new themes or ideas when you repurpose content or reuse content. You can simply adapt your previous study or content to a different channel.
- You can resurrect interest in your site’s old and/or underperforming posts.
- It allows you to reach out to new audiences on other platforms.
- It allows you to engage with your existing followers in new ways, such as through quizzes or email marketing campaigns.
- You may also appeal to users with a variety of needs by repurposing content.
Turning text into audio, for example, is an excellent approach to reaching those who have trouble reading or who have vision problems. In the meantime, producing graphics and other visuals can help you interact with those who don’t have time to read the content.
Ways to repurpose existing content
1. Create audiobooks or eBooks for articles
You might be wondering how you can repurpose informative articles because they demand a lot of research and effort. Compiling your posts into an ebook is a great method to increase their usability.
This assignment may be simpler than you think. Simply choose a few of your greatest pieces, make a few minor changes to guarantee consistency or include important updates, and publish them as a book. You can also self-publish your work using a site like Amazon Kindle Direct Publishing.
Additionally, you can make an audiobook out of your articles. This will necessitate a little more work. It could also be expensive, as you’ll need to invest in professional audio equipment and software or employ a voice actor.
2. Create quizzes for blogs or posts
Some of your posts may become buried in your archives or cease to drive visitors to your site over time. Rather than creating new postings, you may try to rekindle interest in existing ones. Creating quizzes is an excellent approach to accomplish this.
Quizzes are a type of content marketing that can increase engagement. For example, if you have a page about how to plan the perfect vacation, you could make a quiz to help people determine where they should go next. You might provide a link to the post you’d like to promote on the results page.
Various WordPress plugins may be used to make quizzes; for more information, see our overview of the top quiz plugins.
3. Turn a Blog series into Email Campaigns
You may already be aware of the potential of email marketing if you’re a blogger or a business owner. This channel allows you to directly communicate with your audience and send promotions to their inboxes.
You may not have enough time to develop new content for your emails, just as you may not have enough time to create new material for any other kind of marketing. Fortunately, if you have a collection of engaging posts, you can turn them into an email campaign.
For example, if you have an affiliate marketing blog series, you can create an email for each piece. All you have to do now is change the content to make it more email-friendly by making it shorter and punchier.
4. Use comments to create an FAQ post
Creating a frequently asked questions (FAQ) article or page on your website is an efficient approach to responding to these inquiries.
Even if you’ve already responded to each comment separately, marking the responses in a separate article will save you time in the future. Furthermore, it demonstrates to your audience that you care about their worries and want to assist them.
If you have a popular blog, you are inundated with comments from your readers. Some users may have inquiries that need to be addressed. Various readers may ask you the same questions.
5. Turn to podcasts
In recent years, podcasts have grown in popularity. You can reach consumers with audio content even if they’re doing something else, like driving or working out.
Even better, you may repurpose your podcast content to increase your audience and traffic. Transcripts, for example, can be used to create blog articles. Visitors to your website and audience members who choose to read rather than listen will benefit from the same content.
You could even make newsletters out of your podcast transcripts. This might be a good method to stay in contact with your audience and adjust your material to people who have trouble hearing.
6. Use existing Facebook groups for Webinars and Workshops
Delivering webinars as a business owner can be a wonderful method to engage with your audience. It allows you to share your knowledge and skills while also promoting your brand and services in an understated manner.
However, you may find it difficult to come up with unique or interesting webinar themes at times. Repurposing content from your Facebook group is a simple solution. This could be a good moment to start a Facebook community for your business if you haven’t already.
The conversations that take place in your Facebook group might aid in the development of your content strategy. You can respond to members’ concerns or provide excerpts from talks as examples.
Ways to repurpose quiz content or survey data
1. Use it in a blog
Quizzes are the house of information, you can create a phenomenal article or a blog using the quiz data. You can either use it as a reference or make an article about it. For example, adding quiz questions to the blog.
2. Create an analytical post
By the use of quiz data, you can create a post that tells about the analytical part of the topic. For example, you ran a quiz for ‘Who is the best actor?’ You will get first-hand data or zero-party data which can be sincerely put to create an opinionated analytical post with real answers.
3. Uses quizzes as an Email Marketing tool
Quizzes for your website can be an awesome marketing tool and even a great email marketing tool. Someone who has signed up for your email newsletter might get bored of pinging up blogs and news, surprise them with fun quizzes. Emails are the best way to make people feel connected and have fun and a short quiz on a distinguished topic could be a win-win.
4. Use quiz data and create graphic content
Using quiz data could be beneficial in many ways. And if you face a creative block or are sitting in front of a blank canvas for your post, you can always create a fun graphic using the quiz data. This graphic could include a piece of information relevant to the topic of the agenda and the quiz. You can also link your quizzes to the blogs or posts if you feel they would be relevant to it.
Final Thoughts
With that, we put an end to this article, but never put an end to your imagination. The complete idea behind repurposing existing content is to keep it alive in new and creative ways. QSM quizzes can always be restructured into something that adds value to your website.
Likewise, creating quizzes out of your old blog posts or content is going to be beneficial in the long run. Creating quizzes with Quiz and Survey Master allows you to handle your email marketing, and your sales funnels and you can even create a strategic e-commerce quiz.
If you enjoyed reading this article, you may also be interested in reading, how to embed quizzes into posts and how to create a quiz!
What’s New: QSM 8.0 Released!
We have finally launched the QSM 8.0 version after months of intense efforts. Themes have been updated, WPML connectivity has been added, new editor interfaces have been added, and bug fixes have been implemented.
Upgrade to the Pro Bundle of Add-ons to get the most out of the quiz and survey master plugin! Unlike the others, the Pro bundle contains more than 30 add-ons, such as Zapier connectivity, email marketing optimization, and Google Sheets integration.
You’ll be able to utilize the following features and more on your WordPress website after purchasing the Pro Bundle of add-ons:
- The Advanced Timer’s Save and Resume feature
- Export your QSM findings to ten different websites.
- Connecting with Google Sheets
- Email Marketing Integration
- PayPal and Stripe Integration
- Emails Landing Page
